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left;">冰淇淋,是一種有季節(jié)性限制的商品。夢(mèng)龍作該賽道的知名品牌,也始終在尋求突破傳統(tǒng)銷(xiāo)售模式的策略,以打破季節(jié)性的限制。自品牌創(chuàng)立以來(lái),夢(mèng)龍以前瞻性的戰(zhàn)略和多元化的合作方式,成功引領(lǐng)了冰淇淋行業(yè)的去季節(jié)性風(fēng)潮。</p><p style="text-wrap: wrap; text-align: left; text-indent: 2em;"></p><p style="text-align: center;"><img src="http://files.wabei.cn/web/img/uploads/17128282327697370.png" title="image.png" alt="image.png"/></p><p></p><p style="text-wrap: wrap; text-indent: 2em; text-align: left;">近年來(lái),夢(mèng)龍通過(guò)與多個(gè)烘焙品牌的跨界合作,成功拓寬了冰淇淋的消費(fèi)場(chǎng)景。無(wú)論是與新銳烘焙品牌Kumo Kumo聯(lián)手推出夢(mèng)龍臻巧芝士蛋糕,還是與A股上市蛋糕品牌元祖蛋糕合作推出“元夢(mèng)絲巧”冰淇淋蛋糕,夢(mèng)龍都展現(xiàn)出了其深厚的市場(chǎng)洞察力和創(chuàng)新能力。這些合作不僅豐富了消費(fèi)者的選擇,也進(jìn)一步提升了夢(mèng)龍的品牌形象和市場(chǎng)影響力。</p><p style="text-wrap: wrap; text-indent: 2em; text-align: left;">夢(mèng)龍與烘焙品牌的合作,其背后的邏輯是通過(guò)共享目標(biāo)受眾,針對(duì)“甜品愛(ài)好者”這一細(xì)分市場(chǎng),打造專(zhuān)屬產(chǎn)品。這種跨界合作不僅打破了冰淇淋與烘焙品類(lèi)的界限,也讓消費(fèi)者能夠在更多場(chǎng)景下享受到夢(mèng)龍帶來(lái)的美味。</p><p style="text-wrap: wrap; text-indent: 2em; text-align: left;">除了跨界合作,夢(mèng)龍還通過(guò)深入研究不同地域的飲食文化和消費(fèi)者偏好,推出了一系列地域特色口味冰淇淋。例如,針對(duì)川渝地區(qū)火鍋文化盛行的特點(diǎn),夢(mèng)龍推出了紅糖冰粉口味冰棍,完美契合了當(dāng)?shù)叵M(fèi)者的口味需求,深受好評(píng)。</p><p style="text-wrap: wrap; text-indent: 2em; text-align: left;">此外,夢(mèng)龍還注重與時(shí)尚界的合作,通過(guò)邀請(qǐng)知名設(shè)計(jì)師打造創(chuàng)意廣告和產(chǎn)品,提升品牌的時(shí)尚度和個(gè)性化。這些舉措不僅讓夢(mèng)龍的產(chǎn)品更加吸引人,也讓品牌更加貼近年輕消費(fèi)者的審美和需求。</p><p style="text-wrap: wrap; text-indent: 2em; text-align: left;">在營(yíng)銷(xiāo)方面,夢(mèng)龍也積極擁抱數(shù)字化和社交媒體,通過(guò)線上線下的互動(dòng)活動(dòng),吸引更多年輕消費(fèi)者的關(guān)注和參與。這種多元化的營(yíng)銷(xiāo)策略,讓夢(mèng)龍的品牌形象更加立體和生動(dòng),也為品牌的長(zhǎng)期發(fā)展奠定了堅(jiān)實(shí)的基礎(chǔ)。</p><p style="text-wrap: wrap; text-indent: 2em; text-align: left;">可以說(shuō),夢(mèng)龍通過(guò)跨界合作、地域特色口味開(kāi)發(fā)、時(shí)尚界合作以及數(shù)字化營(yíng)銷(xiāo)等多種方式,已成功推動(dòng)了冰淇淋行業(yè)的去季節(jié)性戰(zhàn)略。這些舉措不僅讓夢(mèng)龍?jiān)诟?jìng)爭(zhēng)激烈的市場(chǎng)中脫穎而出,也為整個(gè)行業(yè)帶來(lái)了新的啟示和思考。</p><p style="text-wrap: wrap; text-indent: 2em; text-align: left;">展望未來(lái),隨著消費(fèi)者對(duì)品質(zhì)和體驗(yàn)的要求不斷提高,冰淇淋品牌需要不斷創(chuàng)新和突破,以滿(mǎn)足消費(fèi)者的多元化需求。夢(mèng)龍作為行業(yè)的領(lǐng)軍者,將繼續(xù)引領(lǐng)行業(yè)的創(chuàng)新和發(fā)展,為消費(fèi)者帶來(lái)更多驚喜和愉悅的體驗(yàn)。</p><p><br/></p> </div> </div> <div id="moomki8w0gq" class="model-tags"> <a class="tag" onclick="javascript:void(0)" title="夢(mèng)龍">夢(mèng)龍</a> </div> <div id="moomki8w0gq" class="model-share"> <dl class="model-share-inner"> <dt>分享到</dt> <dd> <a href="javascript:void(0)" title="分享到微信" class="item item-wx"><i class="icon-share icon-share-wx"></i></a> <a href="javascript:void(0)" title="分享到微博" class="item item-wx"><i class="icon-share icon-share-wb"></i></a> </dd> </dl> <div id="moomki8w0gq" class="bdsharebuttonbox bdshare-button-style0-32" data-bd-bind="1539157354118"> <a href="#" class="bds_more" data-cmd="more"></a> <a href="#" class="bds_weixin" data-cmd="weixin" title="分享到微信" style="background-position: 0 -1612px"></a> <a href="#" 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